ISOBAR

Leading the Design Team for Holden

Holden is one of the oldest and biggest account at ISOBAR Melbourne. The whole team counts around 40 members, from SCRUM
master to frontend and backend developers. The design team has 2 junior and 1 senior Visual Designers and 1 mid-level Experience Designer.

Holden is one of the oldest and biggest account at ISOBAR Melbourne. The whole team counts around 40 members, from SCRUM master to frontend and backend developers. The design team has 2 junior and 1 senior Visual Designers and 1 mid-level Experience Designer.

OPPORTUNITY

"From a storming to a performing team"

The Holden account was switching from a waterfall to an agile delivery. The team's structure was changed and many new processes and ways of working were implemented.

ROLE

As a Senior Experience Designer and the team lead my role was to ease the transition and create the best possible environment for the team to thrive and deliver awesome work.

I quickly identified some pain points the team was going through:

• lack of communication
• unclear requirements and objectives
• unclear process to follow
• little documentation

I've implemented daily stand-ups and weekly workshare sessions and we've moved away from Sketch and started experimenting with Figma setting new documentation standards. I also started building libraries that the team could use to quickly build flows and screens.

This has greatly improved the team's efficiency and helped us work better with other disciplines.

WORK

I was involved in various projects that were key to the Holden business:

• Launch of a vehicle comparison tool
• New vehicles launches
• New Financial products
• Design System

We've ran A/B tests and experimentations using Google 360 but we've also built interactive prototypes to test with real customers.

Working in short sprints enabled us to constantly iterate and improve our solutions.

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Role
Senior UX Designer (Team Lead)
@ISOBAR Melbourne

Period
September 2018 - July 2019

Skills
Leadership, rapid prototyping, workshop facilitation, client presentation, user testing and research

Deliverables
User flows, sketches & wireframes, interactive prototypes, experience maps, personas

Skills
Leadership, rapid prototyping, workshop facilitation, client presentation, user testing and research

Deliverables
User flows, sketches & wireframes, interactive prototypes, experience maps, personas

Team
Ines, Jase, Kieran, Mike