RAZORFISH

An omni-channel ecommerce experience

An omni-channel ecommerce experience

An omni-channel ecommerce experience

An omni-channel ecommerce experience

GrandVision is a global leader in optical retail and operates in more than 40 different countries, in over 7,000 stores and online.
GrandVision released a new brand in China for the first time in its history. This was a pilot project that would eventually roll out globally.

Please note that this project is under NDA. Request case study here.

GrandVision is a global leader in optical retail and operates in more than 40 different countries, in over 7,000 stores and online. GrandVision was willing to release a new brand in China under the name of the Group for the first time in its history. This was a pilot project that would eventually roll out globally. Please note that this project is under NDA. Request case study here.

GrandVision is a global leader in optical retail and operates in more than 40 different countries, in over 7,000 stores and online. GrandVision was willing to release a new brand in China under the name of the Group for the first time in its history. This was a pilot project that would eventually roll out globally. Please note that this project is under NDA. Request case study here.

GrandVision is a global leader in optical retail and operates in more than 40 different countries, in over 7,000 stores and online. GrandVision was willing to release a new brand in China under the name of the Group for the first time in its history. This was a pilot project that would eventually roll out globally. Please note that this project is under NDA. Request case study here.

OPPORTUNITY

"How can we help GrandVision leverage their expertise to empower Chinese customers?"

The market in China is very specific. Chinese consumers feel handicaped if they have to wear glasses and they lack confidence in local medical products. Furthermore, they feel Western eyewear is not adapted to Asian faces and shapes.

They compare a lot of different brands and products, read reviews and ask their peers before they make a purchase.

GrandVisionChina

SOLUTION

We've identified 5 customer behavior patterns and designed their corresponding journeys that leverage both digital and physical channels.

The solution empowers and guides customers with their choices. They are constantly reassured about their needs, the process, the products until they visit the store to get an eye test and make the purchase.

gv_map

ROLE

I lead the overall design process, interfacing with business analysts, client stakeholders and developers to make sure business requirements were applied by UX and Visual Design teams.

I lead brainstorming and prototyping workshops as well as presentations involving client senior management and CEO.

I produced sketches, wireframes and prototypes using Sketch and Invision. The team also created a Design System that help speed up the process and improve consistency.

gv_wires

Role
Lead UX Designer

Period

2014-2015 (18 months)

Skills
UX Design, Cooperative Design, Workshop facilitation

Deliverables
Sitemap, Experience map, Personae, User flows, Wireframes, Styleguide

Awesome team
Chris, Sean, James, Donnie, Steven, Joyce, Wave

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