ALLURE SYSTEMS

Stunning fashion images for e-retailers

Stunning fashion images for
e-retailers

Stunning fashion images for
e-retailers

Allure Systems is an innovative startup building cutting edge SaaS technology for seamlessly shooting,
retouching and publishing pictures for e-commerce companies.

Allure Systems is an innovative startup building cutting edge SaaS technology for seamlessly shooting, retouching and publishing pictures for e-commerce companies.

Allure Systems is an innovative startup building cutting edge SaaS technology for seamlessly shooting, retouching and publishing pictures for e-commerce companies.

Allure Systems is an innovative startup building cutting edge SaaS technology for seamlessly shooting, retouching and publishing pictures for e-commerce companies.

Allure Systems is an innovative startup building cutting edge SaaS technology for seamlessly shooting, retouching and publishing pictures for e-commerce companies.

OPPORTUNITY

Allure Systems harnesses proprietary hardware, advanced virtualization and computer vision technologies to create stunning on-figure garment images for clothing retailers.

The technology enables users to shoot without the need to hire models or photographers.

ROLE

Working with the CEO, CTO and R&D Team, I was in charge of the conception and design of the SaaS experience.

We've created a comprehensive solution to answer fashion e-retailers needs:

• A studio technology to shoot pictures without model 
• An automated image processing solution
• A SaaS platform to manage the assets and the workflow

as_solution

WORK

I introduced UX concepts and best practices to the team as we switched from a waterfall workflow to an Agile/SCRUM process.

I lead the overall design process and a team of 5 front and backend developers. The goal was to make sure developers have the opportunity to impact on design decisions as well as detecting technical issues and challenges early. Daily stand-ups, a SCRUM wall and a backlog were great tools to improve to communication and follow-up with the work.

We developed and shipped a MVP within 6 months to test in a real environment with our first prospect. The first results were beyond our expectations.

as_wires

I produced sketches, wireframes and interactive prototypes, user and workflows and user stories.

as_flows

Role
UX Designer / Product Manager

Period
2013-2014 (13 months)

Skills
Guerrilla user research, Fast prototyping, Iterative Design

Deliverables
Workflows, Personae, Roadmap, Wireframes, HTML/CSS prototype

Awesome team
Gabrielle, Raph, Jérémy, Pierre-Yves, Ivon

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